Why PEI Mutual?

The Mutual Way

When you choose PEI Mutual, you’re not just a policyholder you’re a member of our company. Everything we do is in service of you, our members. Profits are reinvested into improving service, offering competitive rates, giving back to our Island community, and providing mutual rebates to you, our policy-holding members, when possible. 

With PEI Mutual, you're more than just a customer, you're part of something bigger.

Vision, Mission, Values

As part of our Strategic Planning we engaged with all personnel to discuss our vision, mission and values. Here is what our people had to say.

Our Vision:

To be the insurer of choice on PEI

Our Mission:

To provide our members with quality insurance products, at competitive prices, through local, personalized and professional service.

Our Core Values:

We listen and respond to our members’ needs
We behave with integrity
We treat each other with dignity and respect
We support, motivate, and engage our talent
We continuously improve and innovate
We give back to the local communities we serve
We are accountable collectively and individually

Our History in Verse

In 1885 some Islanders decided to take their destiny in hand
High premiums paid out of Province, it was time to take a stand
It was decided a Mutual company is what they needed to establish
Affordable insurance coverage for friends and neighbours, not too lavish

Prince Edward Island Agricultural Mutual Fire Insurance Company was named
Providing better and more personal service was their aim
This bold undertaking was so overwhelming
But this company was limited to only handle farming

There was still a non-farm clientele who had to insure out-of-Province
The members agreed to form a related Company, they were convinced
In 1899 the new Company PEI Mutual Fire Insurance Company originated
The two companies worked closely together and in 1941 were united

Expansion now enables us to insure residential,
commercial and fishing boats as well
Modern technology has made for better service for this product to sell

Educating our public on fire safety is another of our goals
Our Policyholders are what counts, this is true for new and old
Personal service, those kitchen table visits, may distinguish us from the rest
The field agents and office staff continue to provide service at their best

For over 130 years this company has successfully survived
Thriving to keep the dream of our founders alive
Devotion and Determination of ordinary people gave this company its start
Let's strive to keep it strong for the next generation,
Everyone can do their part.