Vision, Mission, Values

As part of our Strategic Planning we engaged with all personnel to discuss our vision, mission and values. Here is what our people had to say.

Our Vision:

To be the insurer of choice on PEI

Our Mission:

To provide our members with quality insurance products, at competitive prices, through local, personalized and professional service.

Our Core Values:

We listen and respond to our members’ needs;
We behave with integrity;
We treat each other with dignity and respect;
We support, motivate and engage our talent;
We continuously improve and innovate;
We give back to the local communities we serve;
We are accountable collectively and individually.