About

Vision, Mission, Values

As part of our Strategic Planning we engaged with all personnel to discuss our vision, mission and values. Here is what our people had to say.

Our Vision:

To be the insurer of choice on PEI

Our Mission:

To provide our members with quality insurance products, at competitive prices, through local, personalized and professional service.

Our Core Values:

We listen and respond to our member’s needs;
We behave with integrity;
We treat each other with dignity and respect;
We support, motivate and engage our talent;
We continuously improve and innovate;
We give back to the local communities we serve;
We are accountable collectively and individually.